Overview
For quite some time, the business model for affiliate marketers has been to build a site and drive traffic to it from search rankings, paid advertising, content marketing, guest posting and article marketing.
We’ve heard a lot about how important social networking is these days in establishing our brand and driving traffic. Facebook and Pinterest have exploded with opportunities to promote one’s own site.
CNet reported in January 2013 that Facebook alone had over 1 BILLION active users every month.
So if all the traffic is over there, why don’t we market THERE?
Why are we working so hard to drive people from those sites to our sites and THEN to the retailer we’re promoting? Every time we add a click to the process of making a sale, we see visitors fall off the map.
That’s what this strategy is all about – flipping the way we market and WHERE we market to our target audience while promoting Amazon products.
While you’re still going to build a small, simple site on a free platform, the bulk of your activity is going to move to Facebook – including much of your Amazon promotion.
I know – you’re freaking out – Well, stop. It’s not nearly as painful as you think, can be much easier to implement, and doesn’t require the same kinds of extensive writing needed to make a dent in Google. All good, right?
Key takeaways for this section
Social is as important as experts have been proclaiming
Our affiliate marketing efforts can be adapted to make better use of social networks
Marketing through social networks requires different techniques than marketing through your writing
Pick a Topic
Oh, boy – where do I begin? When it comes to picking a topic the SKY IS THE LIMIT!
Remember – no keyword research, no worrying about Google, and no search engine optimization.
Your competition for this strategy is NOT who is ranking in Google.
Your only competition is YOU.
Yes, there may be other Facebook Pages in your niche and yes there may be some big authority sites and retailers in your niche.
However, you don’t have to worry about grabbing one of 10 spots on the first page of Google in order to compete. You only have to be able to get the attention of those interested in your niche. Once you get their attention it’s up to you to keep it. Facebook members have room on their timeline for however many pages they want to follow. You just want to make sure you’re one of them.
Did you pick up on what I said in that last paragraph? Facebook MEMBERS decide what they want to see – not Facebook and (better yet) not Google.
Since there are over a billion people in their database, you’re sure to find a segment of that market that relates to you, your style, and what you have to share on your Facebook Page.
Because you’re going to be promoting products on Amazon to the followers you build up on our page, you do want to choose a niche where people tend to buy products.
Your niche could be a certain holiday, a group of people (like nurses), a hobby (like woodworking) or an interest (like writing).
Your niche could be something as simple as “people who love romance books” or “Lego collectors”.
To come up with a niche, brainstorm a list of hobbies you like, personal interests, and holidays you enjoy.
DON’T think about how much money could be made in the niche or try to pick a niche where the products cost the most – this kind of marketing is different.
Think first about the niche and target audience and I’ll show you how to monetize it for more sales later.
Once you have a list of niche ideas, come up with an angle. For example, if you want to target Valentine’s Day think about the people who are also interested in Valentine’s Day and the things that they have in common. Many are interested in planning the perfect date. That could be the topic of your Page “The Perfect Date”.
The page could talk about date locations, how to choose a restaurant, what kinds of gifts to bring to the perfect date, should you bring a gift, when is the right time to give an expensive gift, how to plan a surprise date night, date night rituals, etc.
See how focusing on just one, small group of people could open the door to a whole host of product opportunities over time? In fact, going for “the perfect date” angle suddenly doesn’t have to be just about Valentine’s Day at all even though that’s where you started.
Facebook isn’t a search engine but we should be thinking of it as an alternative – a “social engine”.
The rules are different, the way you engage is different, the way information is shared is different but that’s almost better because it gives everyone the same fighting chance. There’s no secret algorithm to game. It’s you relating directly to a group of people with a common interest and giving them information they need or want.
To find an idea for your Facebook Page:
1. Brainstorm niche ideas, holidays, hobbies and interests that YOU like
2. Come up with an angle for each idea – an angle is a common interest that some portion of people interested in that niche would share
3. Think about the kinds of products you could promote to that segment of people
4. Come up with a cool and catchy title (again, no keyword research needed! You want your page title to be fun, catchy, informative, entertaining – completely natural!)
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