Before we jump in to +Facebook+ Fan Page, I want to state a few things that I believe will serve you well moving forward. I've mentioned this elsewhere, but it bears repeating.
People are on Facebook to connect, not to be sold stuff. People will buy while on
Facebook, but it's not the reason they're there.
People "like" Pages because the Page topic represents something of significance in
their lives. These topics could be “passions” for some, or of general interest to others.
The point is that your Page topic can serve as a badge for them to say to their network,
“That's right...I like this topic!”
Building successful Pages through advertising is about asking the most relevant
question to the most targeted audience.
When people "like" your Page, they're not opting into a promotional relationship with
you. It is not a license for you to pound them with “buy this now” posts. That's the
quickest way to lose your new fans.
And to state the obvious: Facebook is a social network, not a promotional platform.
If you're seeing a trend with what I'm saying -- that slamming your fans with promotions won't
work -- good. I want it to be obvious. Too many marketers take the approach that a Page is
just a way to get offers in front of people within a particular niche. These marketers don't last
long in Facebook; they lose money with their advertising; and they look at their whole
Facebook experience and say “Facebook doesn't work.”
These types of marketers, of course, are wrong.
Don't be that marketer! And if you have been that marketer, choose to stop being that person
right away.
If you're insistent on aggressively selling things via Facebook, then don't bother building and
promoting a Page. Just bid on ads that direct link to whatever you want to sell.
But if you want to target an audience, attract them to your Page, engage them with content,
and establish a long-term relationship, then keep reading.
4 Things that Make Facebook Like Campaigns Work
When we boil it all down, there are just four things that you need to succeed with Facebook
Like campaigns:
1) A Well-Targeted Audience – You will be looking for “likes.” Therefore, you want
your ad to show to the most relevant audience who are most likely to “say yes,” or
“like” your Page when you ask.
2) An Attention-Grabbing Image – Your ad image is the key to getting your
prospective fan's attention. It is the image that will draw them to your ad, so that they
can read your headline and text.
3) A Logical Headline – The headline of your ad should serve as a qualifier. It helps to
establish relevance and interest to your prospective fan.
4) An Appropriate Call to Action – You will seal the deal with your call to action,
which occurs in the text section of your ad.
The remainder of this report digs deep into each of these four components.
A Well-Targeted Audience
You could have the most amazing Page with the coolest content, but if you're not focusing on
the most relevant, most targeted, and most logical audience, you will fail at Facebook
advertising.
Furthermore, when I work with students, it is their audience targeting that normally needs
the most work. In fact, I believe that a crappy well-targeted ad will always outperform an ad
that looks better but is not targeting the correct audience.
So let's roll up our sleeves and dig deep into the “Choose Your Audience” section of your
Facebook ad.
Location Country: You must choose at least one country to get started. If you're targeting an Englishspeaking
audience, then your most logical choices are the United States, United Kingdom,
Canada, and Australia. You can start with just the United States, if you like, as it has the most
users, or all of them. The only wrong answer here is that you'd target a country where your
topic is not relevant, or that you'd target an audience that doesn't speak the language you're
writing in. State/Province, City, and Zip Code: Typically, you would not drill down to this level for a
Like campaign. However, if you're running a Page for a local company, you should absolutely
take advantage of this degree of location targeting.
Age & Gender
After location, targeting by Age ranges and Gender is the next step in finding your ideal
audience. You may be thinking that your topic is appropriate for all ages and either gender,
and you may be right. But there is always a more targeted audience within the broader
public. Here are some ways to find it:
Click Here to See the Rest of this Guide!
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